Stop paying athletes for one post. Start building UGC campaigns that never end.

Invite creators, receive submissions, and only pay for the content that you approve. Run the winners as paid ads.

Launch my campaign for free

Turn every NIL deal into a content engine, not a one-time post.

Athlete-Powered UGC

No cold outreach, no spreadsheets, no chasing creators for files. Athletes come to you, submit continuously, and you scale the content that performs.

Launch my campaign

Join for Free • Launch for $0

Companies that have worked with us:

How it works

The content platform built for
athletic brands and consumer apps.

No cold outreach, no spreadsheets, no chasing creators for files. Athletes come to you,
submit continuously, and you scale the content that performs.

Launch my campaign for free

Paid Ads

An athlete-powered platform
built for creative volume.

An athlete-powered platform built for creative volume.

Paid Ads

Athletes submit content continuously while your campaign runs,
so you always have fresh creative to test and scale.

Start Organic, Scale Winners

Athletes submit content continuously, so you see what performs organically before you spend. Approve the winners and scale them into paid ads. Every dollar goes behind creative that's already proven.

Prevent Ad Fatigue

Lower Cost per Creative

Only Pay for Approved Submissions

Full Usage Rights for Paid Ads

Start Organic, Scale Winners

Athletes submit content continuously, so you see what performs organically before you spend. Approve the winners and scale them into paid ads. Every dollar goes behind creative that's already proven.

Prevent Ad Fatigue

Lower Cost per Creative

Only Pay for Approved Submissions

Full Usage Rights for Paid Ads

Features

Run your entire creator program in one place.

Run your entire
creator program
in one place.

Launch my campaign for free

Features

Sourcing athletes, shipping product, approving content, and sending payouts, Every part of your creator program runs through one dashboard.

Launch my campaign for free

Built-in Sample Requests
Approve product requests and track every shipment in app.
Built-in Chats and Channels
Message athletes directly on the platform to streamline communication.
One-Click Payouts
Confirm payouts in one click, with the agreements handled for you.
Manage New Creatives at Scale
Every submission, revision, and approved asset in one place.

Product Seeding at Scale
Send product to dozens of athletes at once and track every shipment in one place.
Automatic Usage Rights
Content is instantly cleared for paid ads with no contracts to chase.
Athlete Discovery
Browse athletes by sport, audience size, and engagement to find creators who fit your brand.
Pay-Per-Submission
Set your price per piece of content and only pay for the submissions you approve.

Your creator campaigns, handled.

Features

Configure the platform to your needs, scaling seamlessly from individual tasks to full team operations.

Onboard in Minutes

Create your account and launch your first campaign for $0. Brands and apps stay free forever with options to upgrade.

Build Your Campaign

Upload your best-performing creatives as examples, link your product, and set your price per approved submission. Your listing goes live and athletes start applying.

Invite Athletes

Review applications or invite athletes directly to your campaign. Build a roster that fits your brand and keep your best creators on hand for every launch.

Send Samples

Accepted athletes request your product through the platform. Manage and track every sample shipment in one place, so you always know what's going out and where.

Receive Submissions

Athletes submit content built around your brief, continuously. Review everything in one place, approve what fits, and only pay for the submissions you greenlight.

Real creators, real content.

Explore the creator marketplace

Content

How it works

Increase your creative volume
with athlete UGC at scale.

What Athlete Brands athletes ship for brands every week.

The content platform built for athletic brands and consumer apps.

Paid Ads

Invite creators, receive submissions, and only pay for the content that you approve. Run the winners as paid ads.

Launch my campaign for free

Increased Creative Volume

Athletes submit continuously while your campaign runs, so you always have fresh content to test.

Verified College Athletes
and UGC Creators

Access NCAA athletes across every sport and division, plus proven UGC creators, in one network.

End-End Creator Management

Source athletes, ship samples, approve content, and send payouts all in one dashboard.

UGC x College Athletes

Turn athlete marketing into your most profitable growth channel.

Source athletes, run campaigns, and receive unlimited content built for paid ads.

Increased Creative Volume

College Athletes + UGC Creators

End-End Creator Management

Launch for $0

Zero upfront cost to start building your next UGC campaign

Endless Submissions

Unlimited submissions from every athlete you work with

Built for Paid Ads

Full usage rights transfer the moment you approve

Turn athlete marketing into your most profitable growth channel.

Features

Source athletes, run campaigns, and receive unlimited content built for paid ads.

Launch my campaign for free

Creative Volume

Unlimited submissions from every athlete on your campaign

Athlete-Powered UGC

NCAA athletes and UGC creators ready to create content

Pay-Per-Submission

Only pay for the submissions you approve

Built for Paid Ads

Full usage rights transfer the moment you approve

MANAGED CAMPAIGN

Hydrofy ×
Athlete Brands

Hydrofy partnered with Athlete Brands to source athletes and creators aligned with their brand. We coordinated product shipments to each creator, managed the content submissions as they came in, and helped Hydrofy build a library of athlete-made content ready to run across their paid ad channels.

30+

Athletes

150K+

Views

50+

Pieces of Content

3-4 Weeks

Static + Video

MANAGED CAMPAIGN

Mission × Athlete Brands

Mission ×
Athlete Brands

Mission partnered with Athlete Brands to source athletes and creators who could produce organic content for their brand. We connected them with the right creators, coordinated product where needed, and delivered a library of organic athlete content for Mission to use across their channels.

30+

Athletes

250K+

200K+

Views

50+

30+

Pieces of Content

4-6 Weeks

Feed + Story Post

Instagram

Built for brands

Athletes drive more than 2x the engagement of traditional influencers.

Athletes drive more than 2x the engagement
of traditional influencers.

When an athlete features your product, they're using it in the gym, on the field, or in their daily routine.

This credibility is impossible for traditional influencers to match, and it makes every approved submission and collaboration something your audience actually trusts.

Launch my campaign for free

INFLUENCERS

4.9%

Average engagement rate for traditional influencers across platforms.

OpenSponsorship

$32.5B

Influencer marketing industry in 2025. Grown 19x in the last decade.

Influencer Marketing Hub

ATHLETES

10.9%

Average engagement rate for athletes — more than 2x traditional influencers.

OpenSponsorship

$62.5B

Athlete endorsements in 2025. On track to grow to $118.7B by 2034.

Dataintelo

MANAGED CAMPAIGN

Hydrofy × Athlete Brands

Athletes

50K+

Views

16+

Pieces of Content

3-4 Weeks

Static + Video

Instagram

FAQ

Frequently Asked Questions

Who uses Athlete Brands?

How do listings work?

How do I use the content for ads?

How much does Athlete Brands cost?

How does the content and usage rights work?

How do payouts work?

Ready to turn athletes
into your content engine?

Ready to turn athletes into your content engine?

Post your first listing today and start receiving athlete content built to perform. No retainers, no agencies, no limits.

Post your first listing today and start receiving content built to perform. No retainers, no agencies, no limits.

Launch my campaign for free

Stop paying athletes for one post. Start building UGC campaigns that never end.

Turn every NIL deal into a content engine, not a one-time post.

The content platform built forathletic brands and consumer apps.

An athlete-powered platformbuilt for creative volume.

An athlete-powered platform built for creative volume.

Start Organic, Scale Winners

Prevent Ad Fatigue

Lower Cost per Creative

Only Pay for Approved Submissions

Full Usage Rights for Paid Ads

Start Organic, Scale Winners

Prevent Ad Fatigue

Lower Cost per Creative

Only Pay for Approved Submissions

Full Usage Rights for Paid Ads

Run your entire creator program in one place.

Run your entirecreator programin one place.

Built-in Sample Requests

Built-in Chats and Channels

One-Click Payouts

Manage New Creatives at Scale

Product Seeding at Scale

Automatic Usage Rights

Athlete Discovery

Pay-Per-Submission

Your creator campaigns, handled.

Onboard in Minutes

Build Your Campaign

Invite Athletes

Send Samples

Receive Submissions

Real creators, real content.

Increase your creative volumewith athlete UGC at scale.

The content platform built for athletic brands and consumer apps.

Increased Creative Volume

Verified College Athletesand UGC Creators

End-End Creator Management

Turn athlete marketing into your most profitable growth channel.

Launch for $0

Endless Submissions

Built for Paid Ads

Hydrofy ×Athlete Brands

Mission × Athlete Brands

Mission ×Athlete Brands

Athletes drive more than 2x the engagement of traditional influencers.

Athletes drive more than 2x the engagementof traditional influencers.

Hydrofy × Athlete Brands

Frequently Asked Questions

Frequently Asked Questions

Ready to turn athletesinto your content engine?

Ready to turn athletes into your content engine?

Athletes

Brands

NIL Professional

Social Media

The content platform built for
athletic brands and consumer apps.

An athlete-powered platform
built for creative volume.

Run your entire
creator program
in one place.

Increase your creative volume
with athlete UGC at scale.

Verified College Athletes
and UGC Creators

Hydrofy ×
Athlete Brands

Mission ×
Athlete Brands

Athletes drive more than 2x the engagement
of traditional influencers.

Ready to turn athletes
into your content engine?